Milica Jelačić

Milica Jelačić earned her Bachelor's degree in Marketing from the Faculty of Economics at the University of Novi Sad, graduating with the title of Bachelor of Economics. Since then, marketing has remained the defining focus of her career, spanning various industries, roles, and projects.

She gained extensive professional experience working for leading FMCG companies such as Coca-Cola Hellenic and BAT, where she was involved in developing marketing campaigns and managing brands. At the same time, she spent several years building her own business, Wood Corner Store, from the ground up, creating its entire digital presence, from the online store and social media content to SEO optimization and strategic business partnerships. She has also worked with international clients in the tech industry.

In addition, Milica founded her own marketing agency Elemthrough which she helps brands build clear, authentic, and recognizable communication strategies.

At HR Factor, she works as a Marketing Professional Associate, where she contributes to the development and delivery of training programs, including employer branding training, supports the growth of the HR Factor brand, and creates content for social media.

In her free time, Milica enjoys dancing, traveling, and discovering new cultures and meeting new people, which perfectly reflects her open-minded and curious nature.